Disney casts its magic on Copenhagen

On 15 June, “Disney Magic” docked at Copenhagen Malmö Port for the very first time, with Donald Duck, Mickey Mouse and Cinderella on board, as part of Disney Cruise Lines’ first ever Baltic cruise. The new, party-style atmosphere was also an example of the higher degree of segmentation now prevalent on the cruise market

There is huge variety in the types of cruises available nowadays, quite literally something for everyone. Some customers expect an itinerary featuring art and culture, others value high-quality dining, while yet others require a wealth of activities to keep their children entertained. Disney’s ships fit perfectly into this niche-style market, as they are ideal for families with young children.

Something for everyone on board
Aboard “Disney Magic” and sister ship “Disney Wonder” guests can experience shows and entertainment featuring all the well-known Disney characters. Children will be in their element, but it’s not just for children, as the ships are divided into three zones: one for children, one for the whole family and one for adults.

One specific idea behind Disney’s concept for its cruises is to give families the opportunity to spend time together, allowing adults to recharge their batteries while their children immerse themselves in the numerous activities on offer from Disney’s fantasy world.

Tivoli experience for visitors
The Tivoli Guards provided musical entertainment on the quay as “Disney Magic” arrived, and this proved a huge success. There were many guests on board who were keen to visit Tivoli while in Copenhagen.

Many of them knew the story of Walt Disney’s visit to Tivoli in the 1950s, where he got his inspiration for his first theme park, Disneyland. Consequently, Tivoli and Copenhagen have a special place in the Disney story.

Two new ships on the way
Disney Cruise Lines came to Europe for the first time back in 2007, with cruises to the Mediterranean, and have now expanded their range to offer cruises to Northern Europe and the Baltic.

The company has two new ships in the pipeline, “Disney Dream” and “Disney Fantasy”, due for delivery in 2011 and 2012 respectively. These will be larger, longer and broader than the two current ships – 124,000 GRT compared to 83,000 GRT – and they will be able to accommodate up to 2,500 passengers, compared with the present capacity of 1754.

“Disney Magic” will be calling here four times this summer.
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