2010 a really great season for cruise ships

The 2010 cruise-ship season has proven highly successful for Copenhagen Malmö Port. A total of 309 cruise ships docked in Copenhagen and Malmö, with a total of 662,000 passengers and 197,000 crew.

“Of the total number of arrivals, as many as 142 were turnarounds, i.e. passengers began or ended their cruise here,” comments CMP’s General Manager for Cruise & Ferries, Arnt Møller Pedersen.

Eleven ships docked in Copenhagen for the first time, including Disney Cruises, which visited four times.

The 2010 season was remarkable in a number of areas: the World Cruise Awards again chose Copenhagen as Europe’s best destination and Europe's best port. These awards were in recognition of all the hard work CMP and its partners have done on receiving cruise ships, and they can be used in marketing aimed at cruise companies in future seasons.

“It is a recognition of the service received by cruise companies and visitors, and the experiences available to them in Copenhagen. One survey we undertook among our cruise-ship visitors shows that 70 % would like to return to Copenhagen. That underlines the strength Copenhagen has as a brand, and the excellent partnership that lies behind the experiences passengers have when they step ashore,” says Arnt Møller Pedersen.

2010 has also been characterised by the large number of German cruise-ship visitors. The German market is experiencing strong growth, and it now accounts for the largest segment at CMP with 25 % of the total number of passengers. The German cruise-ship company Aida had 20 more arrivals this year compared to 2009.

The second largest group of passengers for CMP comes from the USA, with 16 %, followed by 14 % from the UK, 10 % from Italy and 10 % from Spain.

“Although the number of cruise-ship visits is beating records year after year, there is still scope for more growth. Less than 1 % of Europeans have been on a cruise ship. For example, there are 1 million Germans who take a cruise each year, while as many as 5 million choose to holiday on Mallorca. There is huge potential in getting more people to open their eyes to the opportunities,” says Arnt Møller Pedersen.

He is looking forward to the new cruise terminal opening at Nordhavnen in Copenhagen in 2013. It is 1,100 metres long and is the first part of the port to be specifically built to receive cruise ships, and has facilities to receive wastewater from the ships.
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