Strong interest in casino on DFDS Seaways’ Oslo route out of CMP

DFDS Seaways is expanding its entertainment offering on its mini cruise between CMP and Oslo with a new casino on board the Pearl Seaways. It fits into the maritime environment, says DFDS, which sees a revenue opportunity in the casino. At the same time the ships will also be given a new colour as part of an effort to create a single DFDS brand.


DFDS Seaways now offers passengers on board the Pearl Seaways, which serves the daily route between Copenhagen and Oslo, to play in a newly opened onboard casino. Compass Casino is the first offshore casino in Danish waters and will be followed by another on board sister ship Crown Seaways in 2012.

Only half an hour after the Pearl Seaways has sailed out of Copenhagen or Oslo at 5 p.m. passengers with a taste for gambling can try their luck at the roulette wheel, a game of blackjack or one of the many slot machines.

“There’s been a lot of interest but we have not started marketing it yet, so it is too early to say how things will go. The plan has always been to start out cautiously with one, then use our experience to open a second casino on the Crown, and after that to begin our marketing activities,” Gert Jakobsen, Vice President DFDS Communications, says.

“Basically, we feel certain that we will be able to earn money from the casinos, which fit incredibly well into the maritime environment, and because there will already be lots of people on the ships. But the plan is not to create casino ships. We see it as an additional offering to our passengers in addition to restaurants, bars and plenty of other onboard entertainment.”

Compass Casino meets international casino standards and is run in collaboration with Bell Casino.

Navy-coloured ships part of new branding initiative
Pearl Seaways was previously known as Pearl of Scandinavia, and the other ship on the route, Crown of Scandinavia, will also have its named changed, to Crown Seaways. In addition to the change of names, the ships’ hulls will be painted dark blue instead of the current white.

“The blue colour is part of our new branding initiative. In connection with the acquisition of Norfolk Line a year ago we decided to unify our various brands. The brand was weak, being divided among DFDS Lisco, DFDS Seaways, DFDS Tor Line, Norfolkline, DFDS Lys Line and DFDS Container Line. Lisco’s ships were white. So were the passenger ships, while the cargo ships were blue and Norfolk Line’s light blue.”

“Everything has now been unified, so that all ships are blue, all have DFDS SEAWAYS written on the side and all will have “Seaways” as surname: Pearl Seaways, Corona Seaways and, at a later stage, Crown Seaways. Typically, the changes will take place during a scheduled docking period,” Gert Jakobsen says.
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