Cruise ships head for new markets

Right now the last cruise ships are about to leave CMP after another record-beating season, and the journey to the winter markets has become a popular product in itself.

Cruise ships that have Copenhagen as a base during the summer season are now on their way to warmer climes, where they will sail all through winter. A “repositioning cruise” between two markets, from the Baltic to the Caribbean, for instance, is a different type of product with CMP as turnaround port and a new destination each day.

“Going on a repositioning cruise is a different cruise experience”, says Henning Winter, Sales and Product Manager for tour operator Scandinavian Cruise Center, which specialises in cruises.

“It’s become a popular product among customers who have the time to go on a slightly longer trip with more days at sea and who don’t mind getting aboard in Copenhagen and getting off in, say, Fort Lauderdale in Florida. The Emerald Princess, for instance, sails from Copenhagen to Fort Lauderdale with stops in the Faroe Islands, Iceland, Greenland and Canada. The experiences you get on the trip are completely different.”

As an added bonus, repositioning cruises are often significantly cheaper than a normal cruise. It is mainly a mature audience who go on these cruises, but the lower prices are also attracting a younger category of travellers taking advantage of the opportunity to try an all-inclusive product on one of the smaller luxury ships, which are normally quite expensive.

“The 2011 cruise season has been fantastic, with strong sales of cruises out of Copenhagen. Next year we can look forward to many big and exciting ships coming to Copenhagen. Royal Caribbean will be bringing Brilliance of the Seas and MSC will also be bringing a new ship. We will also be visited by two cruise ships under sail: Star Clipper will be coming while Wind Stars will return with their biggest ship, Wind Surf ,” Henning Winter says.

In 2011 ten ships which have had Copenhagen as their base have made 20 repositioning cruises to or from CMP, before and after the season.
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