Spanish vessel inaugurates this year's cruise season – 34 000 cruise passengers are expected in Malmö during 2014

On Saturday this year's cruise season in Malmö kicks off with the arrival of the cruise ship Empress to the city. Last year's 31 000 cruise passengers gave a clear upswing to Malmö's tourist industry, figures that are expected to increase further this year.

"Our work together to make Malmö an established cruise destination continues. We're very pleased that the number of cruise calls are increasing compared to last year," says CMP's CEO Johan Röstin, who is expecting cruise traffic to continue increasing over the next years.  

On Saturday the first group of Spanish cruise passengers arrived at Frihamnen onboard the cruise ship Empress to end their cruise. The corresponding group arrived at Malmö Airport on the same day on a flight from Spain to board Empress and start their cruise. During this year's season (May-September) a total of 12 cruise ships will call at Malmö.

CMP has conducted a follow-up analysis and questionnaire with the passengers and staff onboard the cruise ships that called at Malmö during the 2013 season. It shows amongst other things:

•    The visitors spent a total of around SEK 5.8 million in Malmö.
•    The money spent in Malmö creates turnover and job opportunities for Malmö's commerce and tourist industry.
•    The visitors were very happy with their visit to Malmö. Eight out of ten stated that their visit to Malmö had lived up to or exceeded their expectations.
•    The service and treatment in the shops and restaurants in the city were given a consistently high mark.

"The cruise industry is very positive for Malmö as a destination.  Last year's figures show clearly that it creates jobs and income for the city. In the long term the cruises also contribute to the development of destination Malmö, and create export-ready experiences for an international market," says Johan Hermansson, Director of Tourism at Malmö Turism.

"The success is the result of close collaboration between Malmö Airport,CMP and the City of Malmö. Together we have created an attractive cruise concept which works well for the visitors and which we hope can develop further," says Peter Weinhandl, Airport Manager, Malmö Airport.

Questions and comments:
Johan Röstin, CEO at CMP, tel: +46 (0)40-680 41 00
Johan Hermansson, Director of Tourism, City of Malmö, tel +46 (0)70-144 26 00
Cecilia Hagert, Business Development Manager, Malmö Airport, tel +46 (0)10-10 945 07
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