Copenhagen is now also an established destination when it comes to the niche market for Christmas cruises in the Baltic/Nordic region.
In the wake of the major success for cruises in Copenhagen during the summer season, a new market has emerged in the otherwise dead winter period: cruise liners are now also visiting Copenhagen in December as part of dedicated Christmas cruises, with passengers experiencing an atmospheric capital bedecked with Christmas decorations.
”The fact that the cruise ships are also coming during the Christmas month is a big plus for the city of Copenhagen, and we enjoy an excellent collaboration with our partners in making the visitors welcome. It is also a major advantage for us that we are being marketed to a new segment of visitor, who might well choose to come back on another cruise in the summer months, says Arnt Møller Pedersen, COO Cruise & Ferries in CMP.
It is the English shipping lines that have cultivated the Christmas theme for a mature customer segment. The ships typically visit a number of cities in Germany, Denmark, Sweden and Norway, with a specific focus on local Christmas markets. In Copenhagen it is the excursion to Tivoli’s cosy Christmas market and entertainments that particularly attracts the cruise passengers.
”Even though the arrivals in December do not represent a large proportion of the year’s overall arrivals, it is clear that numbers have increased in recent years: In 2011 we were visited by two ships, in 2012 by five ships, and in 2013 by six. ”
The six cruise liners calling in at Copenhagen from the start of the Christmas month until 27 December 2013 are ”Black Watch”, ”Saga Sapphire”, ”Aurora”, ”Balmoral”, ”Queen Elizabeth” and ”Boudicca”.